Salary levels within intranet teams are not straight forward and can vary dramatically. This is because roles differ considerably as well as the levels of experience of the individuals involved. A person with five years of usability experience may have little in common with a junior intranet content editor.
Another issue is that in many smaller organisations intranet teams are actually standalone roles. Employers will tend to pay compared to what they perceive as similar support roles, such as a communications or IT professional. However these roles may have little to do with the intranet manager.
Add into this in that you can be an intranet manager for a organisation with less than 200 people or one with 200,000 people and you have a pretty wide range of pay scales.
It is important to have good comparative data on salaries, not only to evaluate pay for a new position but also to argue your corner for that elusive pay rise. And with many intranet roles poorly paid all data is helpful.
Thankfully there are a number of surveys which reveal salary data. There are also sites which aggregate pay information from different job adverts. Below is a selection of links to sites relevant to the different roles within the intranet team.
This list is in no way complete and it probably never will be. I’m intending to update this page from time to time to cover more roles, sources and try and keep it up to date. If you have any suggestions for links please add a comment.
Note that I’ve tried to include global data, but there is a bias towards UK sources.
Because intranet managers do so many different things there isn’t really one solid survey which covers salary, mainly because there isn’t one association serving the profession. However there are some good averages which can be derived from the aggregated salary details of jobs offered. These are usually dictated by the title.
Two of the best indicators are:
Global intranet managers averages at Simply Hired
Intranet managers averages at Simply Hired
VMA Group publish an annual report called “Professional Development in Internal Communications” which includes UK salary data and other team information based on a survey .You can view the latest version (Flipbook but downloadable as a PDF) here.
Chartered Institute of Public Relations (CIPR) in the UK published a state of the profession report in early 2014. Although this includes external PR professionals too, there is good salary information from a relatively large sample. You can download the report in PDF format.
User Experience Professionals and Information Architects
Nielsen Norman recently has some very interesting analysis of the salary of UX professionals,looking at the trends over nearly 20 years. Here is the most recent post.
The User Experience Professionals Association runs a salary survey every two to three years. Although full details are provided to UXPA members, some information is publicly available. You can find the 2014 results (PDF format) and also links to past surveys.
The Information Architect Institute runs an annual salary survey for IA professionals in conjunction with couple of other IA organisations. The results are free to download. The most recent one is for 2013.
AIGA, a US-based professional association of design, has an average figure for “Web Content Strategist” in its annual salary survey. The latest is from 2014.
Without doubt the most authoritative survey of Community Managers salary and other related career information is from the Community Roundtable. Check out the Community Manager Salary Survey 2014 and also the annual State of Community Management report.
Although surveys on digital teams end to be focused on external-facing roles, this can provide comparable data into internal-facing positions.
A good survey for 2015 is provided by Digital Gurus, a UK-based recruiter. The survey is focused on London but is very granular and wide-coverage in terms of different roles covered, for example even covering big data roles. You do have to register to get your hands on it though.
Got something to add?
Got any additional links to suggest to add to the list? Please add a comment.