This is the first in a series of five blog posts which examines some of the likely headline trends for 2015 in the intranet and digital workplace space.
It’s that time of year when bloggers make predictions about their area of expertise and try and sound authoritative and knowledgeable. These posts are fun and potentially set up their authors for a bit of a fall.
Making predictions in the intranet and digital workplace space which is independent of talking about the fate of specific technologies or providers has its own particular hazards. This is because intranets and digital workplaces tend to move pretty slowly in comparison to the consumer or mobile web, with year on year changes not always obvious. In fact the last time I dabbled in year on year predictions I said nothing would really change that much.
There are however some very headline trends which I’ve observed in 2014 which I believe will continue into 2015. Each of these points will be covered in more detail in a separate blog post through January.
Intranets are in good shape for 2015
Is this a trend? Perhaps not necessarily but I think intranets are in a good place as they evolve from being stale content repositories. There is a steady rise in interest in intranets, plenty of vendor activity and a growth of community. Intranets aren’t dead after all, and that debate is really about semantics anyway.
Interest in the digital workplace is gaining momentum
The use of the term “digital workplace” has been around for a while, but interest in it and the concepts around it are gaining momentum. I’m observing this growing among intranet professionals, vendors and even influential organisations like Gartner. I expect this to continue in 2015.
Integrated teams are back in focus
An increasing awareness of the strategic value of a high quality and less fragmented user experience for work technology is putting the spotlight on integrated digital teams which cover both internal-facing and external-facing channels. There are several advantages in doing this for both organisations and teams. I expect more examples and case studies to emerge in 2015.
Intranet design is becoming more lightweight
Mobile web design has started to influence intranet design with more lightweight and less overwhelming homepages. This influence comes both from actually implementing responsive design and also from user feedback which prefers the simplicity, focus and less clutter of smartphone and tablet apps. Homepages have got increasingly crowded in recent years and I believe this trend is reversing.
OK, those are my thoughts. Am I wrong? Am I right? What are you seeing? All comments gratefully received!
Other prediction posts for 2015
Also here are a few other predictions posts for 2015 worth checking out: