The San Diego Humane Society and SPCA is a not-for-profit organisation based in California. Its services include sheltering neglected/homeless animals, investigating animal cruelty, public dog training, spay/neuter program, and running education programmes for the public.
The organization’s intranet, FEtCh, is based on Intranet Connections. It provides a central location for information for the organisation, and includes news and press updates, an employee directory, forms, statistics, photos, department updates, calendars, and what Elkie Wills, Communications and Partnership Manager, describes as “fun stuff”.
FEtCh is positioned as “Your resource for giving and getting information” and one of its original aims was to help information flow around an organisation with multiple locations and many projects on the go.
Wills comments “We realized we needed a new form of communication since we had recently merged with another organization and we had staff spread out to five different locations. It was necessary to have important documents where every staff had access, plus we have so many initiatives, and stories to share we need to have a central location for this information. We realized it needed to not only be used for day to day work, but as a reminder of why we do what we do.”
One of the ways that FEtCh reminds users of its central mission is by updating photos of the animals on a weekly basis, sharing adoption successes, and showcasing employee activities. Pictures are in important ingredient in both internal and external digital channels.
The name ‘FEtCh’ also stands out, and helps contribute to the intranet brand. The name was conceived when the team were sketching out what they wanted the site to look like. Wills explains “It is a nice play on words reflecting who we serve and the intranet acting as a place where you can ‘give and get’ information.”
Although work-focused, the intranet also reflects a more informal “non-corporate” organisational culture. Elkie Wills says “Even though we are a large organisation, we are not a corporation, so we thought it was important to reflect our brand which promotes the human/animal bond. We do serious work, but it is also filled with lots of fun and fluff.”
This is partly reflected in the intranet name and the imagery of the bouncing ball on every page. There is also a top-level menu item called “Employee Fun” which leads to a section featuring photos, stories, items on health and wellness, recognition, benefits information and also discount programs.
There are also forums for employee generated content such as a recipe sharing facility, an idea centre and classified advertisements. Employees can also like or comment on stories, although the site is not fully “social” as yet.
Overall FEtCh manages to combine a great name and an intranet brand which suggests both an informal culture and a focused work-related channel.
FEtCh has also featured on the Intranet Connections blog in a an an interview with Elkie Wills and in an interesting overview of some of the site features.. FeTCh has also featured on Digital Workplace live.
All images courtesy of San Diego Humane Society and SPCA. My thanks go to Elkie Wills for all her help in preparing this case study.